If you are working with content and use it as a tool for Search Engine Optimization, the chances are that you must have heard of SEMrush. If not, you must learn about it because it is an incredible tool that helps in finding the right and profitable keywords that can help you better optimize your content. In today’s times, good content which is optimized well according to the search engines is the only type of content that can help you get recognition in the online world. In such a scenario, SEMrush is a great program for new actors as well as already established ones who want to create content as per the wishes of their audiences and optimize their website in a way that it offers a pleasant experience to its visitors.
However, if you are new to SEMrush, this review will help you get a 360-degree overview of the tool!
Here’s what I will be covering inside this SEMrush review.
- What is SEMrush Tool?
- Features of SEMrush
- Competitor analysis
- Keyword Research
- Keyword GAP
- Lead Generation tool
- SEMrush Vs. Ahrefs
- SEMrush Vs. Moz
- SEMrush vs. Majestic
What Is the SEMrush Tool? – A Detailed Review
As already mentioned, SEMrush is an SEO tool that can be used to enhance and optimize your website in the best possible way. In addition to that, something that makes this tool stand out is the fact that it can be used on all types of websites. So, if you are a business owner and want to use it for your website, it would work perfectly for you. Alternatively, if you simply have a personal blog with Infolink and AdSense, you can still use SEMrush to your advantage and optimize your website.
The way SEMrush works is that it identifies various types of trends within the niche of your website and helps you identify varied types of related keywords for you, check backlinks, check your rankings as well as audit your on-page SEO. All this information helps you assess if your website or blog is doing well or not. It is obvious that a well-optimized website or blog will perform well in getting more traffic to your website as well as increase your revenue.
Hence, using a tool like SEMrush can help you bring more traffic to your website so that your overall revenue can be increased too. Without SEMrush or a similar program, it is difficult to find common keywords that more people search for, and you might also not know the type of content or pages that work better for your website. It is also a good piece of information to know the pages that are a hindrance to your website pages.
Using a tool like SEMrush can help you transform the visibility and outreach of your website. This review will help you understand if this tool is essential for your marketing efforts or not.
Features of SEMrush – A Tool That Can Help You Understand Your Competition Better
SEMrush is the right tool that can help you not only understand how your website is doing but also help you understand your competition better. The tool is endowed with many features that can help you in many ways. Let us check out some of the things that it can help you accomplish, thanks to its outstanding features!
Competitor analysis: Learn All About Your Competition
Where is your competition? An overview
The functionality of SEMrush is really simple: Enter domain/keyword, and you get all relevant data in an overview. If you want, you can then go into the details. There are two important things in the first place:
What is the evolution of your competitors?
If the traffic development of the competition is negative, you should consider whether that is really still your competition or there are other players in the market, which are probably worth a look. A look at this graph will help you:
The second point is the organic rankings in Google – a classic.
There is a corresponding report under Trend – Organic Research – Positions.
Which contents of your competition are the strongest?
The very exciting question, right? Where does the competition attract most of Google traffic? The answer can be found in just a few clicks. Open Domain Analytics, then Organic Research and click on Pages.
Voila! – Here you have the appropriate URL, as well as for how muchpercent of the traffic the URL is responsible and how many keywords refer to this URL.
You now have the opportunity to go deeper, for example, by clicking on the URL. You will be shown any backlinks and the individual keywords. Just look at the content of the URL, what is done well? What can be improved? How does your content compare in comparison?
The holy grail of keyword research – well, almost:
Longtail keywords are extremely valuable asshort head keywords. The only problem with a long tail is usually finding these valuable terms. There’s Google Suggest, Keyword Planner, and tools like uber suggest, but that’s not it. We can now expand our current keyword set again.
For the report, go to Keyword Analytics and then phrase matching. It is important that you have not entered a domain in the search, but to start your main keyword.
Here are some terms with matching search volume. So maybe you can find here terms that you have not yet on the screen. In the next step, look at what type of content your competitor uses here to get his rankings. Just click on the corresponding keyword. In the next window, you will immediately see the organic search results at a glance.
Discover backlink opportunities:
Backlinks are important. That’s no secret. So, it is all the more important to continue to get one or the other good backlink. In order to simplify the work in the first step, you simply use a reporting from SEMrush.
The whole thing gets even better if you tapped your competition again for research. Thematically you should indeed cover similar areas, and therefore it may well be that who links to your competition also like to link to your website.
Let’s take a look at this:
If you have not yet typed in the URL of your competition, you can do that now. Or you just take the websites that the tool shows you as competition. Just go to backlinks under Domain Analytics. Then again on backlinks. The table gives you all the important and necessary information: title, anchor text, destination URL, and origin URL and a little more.
With the filter option, you can now also filter for domain extensions or, which I find quite interesting, by type. For example, you can choose Images for Type. Give it a try and see how the backlinks came about.
Now you can export the table and then evaluate it in peace.
PPC analysis – AdWords keywords of your competition:
I am often asked if it is possible to get somehow a glimpse of which keywords are being used by the competitors’ AdWords accounts. There is no insight into the account, but we can look into the database of SEMrush. Through regular crawl, we can see which keyword has an ad for which URL. And we get the desired insight.
To do this, go to the Domain Analytics tab and then click on Ad search. In the tab Positions, you now have a nice overview. On the one hand, you can see the traffic graph on the right. Here you can see immediately if your competition spends more in certain months and holds back in other months. Do not forget to switch to German if you do not get reasonable values here.
In the table then, very classic, all that matters: Keyword, URL and some other values, which I do not use.
Values like CPC, search volume, and resulting values like% Traffic and% costs are well known from the Keyword Planner, and also there you should not really pay much attention to the numbers. They work well for a ranking, but not for more.
Keywords of your competition that you do not yet cover and that you have in common
Here I extend the point number 7 because there is still a really cool report that fits on this topic. This report shows you keywords that you share with your competition and those that you do not already have, but your competitors.
This picture clarifies what I mean:
How do you get there? Again, Domain Analytics helps us.
Here you simply type in your domain and then your competition. As long as you do not have an account, you can compare a total of 3 domains. With an account, you can make a comparison of up to 5 domains.
And now comes the trick: you can choose between keyword types. So Organic, PLA, and Paid. PLA does not work so well, but organic and paid show exciting insights.
How do you now see the keywords that you DO NOT operate? Go to the right side of Advanced Mode and then you have to choose between the domains Unique for the keywords of the first domain. Click on Go and look at the result.
Discover new monetarization possibilities:
With the reports from SEMrush and some creativity, webmasters can quickly find new ideas to monetarize the website. What idea is behind it? If you have your own page and would like to tend to certain keywords in the top 10 or top 3, you need good content, depending on the competition sufficient backlinks and of course a lot of time.
AdWords already gives the first aid: Top positions against advertising budget. The next option is to place ads on sites that are already in top positions. If you are in the situation where you have good rankings, but you do not feel like traditional ways like AdSense or Affiliate, read on:
To start, you enter your domain again. Then under Domain Analytics, click on Organic Research and on Competitors.
Here is the goldmine:
At the far right of the table are Ads keywords. There you choose a competitor who invests a lot in advertising (financially strong). The next step is the click on common keywords. This page will be familiar to you.
Now you just choose the competition instead of Organic Keywords – Paid Keywords. Click on Go and look at the result. If you still sort by rankings of your page from top to flop, you know what you can offer.
High CPC indicates high potential
You can now export this table directly and of course, prepare something else. Then you will have a wonderful PDF document that will allow you to approach your potential new affiliates and offer them a (paid) partnership.
How difficult is the ranking for keyword X?
Good question. Of course, with clean keyword research, this can be very well estimated, but not always, you will have enough time to really do a clean search for a number of keywords.
In this case, it makes sense to get a quick overview of which keywords are easy prey and which are more of a teaser. The tool for this is under Keyword Analytics and then at the bottom Keyword Difficulty.
Ads History : What works for your competition?
Finally, a very exciting topic: which ads run better in your competition and which worse?
In the best case, of course, to get exact numbers you need access to the AdWords account, but with SEMrush you also have a little trick on how to see which ad is likely to perform best.
Go to Domain Analytics and then to Ad search. There you will find the report on Ad History. As always, you simply enter the domain of your competition here (if you have not already done so) and see what the results show you:
For each keyword, you’ll see ads here. So, over the course of a year, you can see exactly which ads were running and how they were changed.
To be clear, this data does not reflect the complete picture. Only one ad is shown, but I’ve tested it manually many times before and I’ve seen that many different ads are often used. But this is not about a 1: 1 copy, but about plenty of input for your own ideas and to see how the competition works in general.
So, if you see an ad as it does all year round, then we can assume that it works just fine. This becomes even clearer when an ad runs with another ad text for a month and then returns to the original text for the next.
I hope these 10.1 hints give you enough new input to gain another advantage over your competition with SEMrush. There are many more things possible, and that was certainly not the end – so have fun experimenting!
The multifunction of SEMrush is an added feature that can prove to be very beneficial for users. It offers data on SEM (hence its name), SEO and general positioning, the most important keywords while also reporting on competition and backlinks along with anchor texts, IPs and domains. When we search, it also allows us to select from several countries, optimizing the geographical part. If our business is international, it suits us very well.
Its operation is very simple. We can search for web pages or keywords. In the first case, the resulting report intervenes everything said in the previous paragraph and in the second case, obviously, only on related keywords. In essence, it transmits the evolution of web traffic, the most important keywords,and who are our competitors. These are three important pillars to analyze our page in depth.
That said, the data provided by SEMrush is not 100% accurate. It is not the same as installing a program inside our server as Analytics to analyze all our data. Sometimes, it will mark above and others below the actual value. The important thing is the general trend of traffic, positions, and backlinks.
I have a free account that, for the most part, is worthwhile, even if it only leaves us a number of searches per day. It shows us castrated results, seeing only up to the tenth position. The cheapest plan costs 69.95 dollars, plus VAT monthly.
BONUS What’s behind the current beta features?
A little surprise at the end. Currently, there are two exciting betas in SEMrush that I would like to introduce you to. Let’s get started:
Let’s start with the Lead Generation Tool:
The engine for every company is its own customers. SEMrush also has a helping function here, especially for agencies and service providers in the field of online marketing.
What is it all about?
We’re talking about the lead generation tool, which can turn interested websites into visitors. This is particularly interesting, however, if you have specialized in the field of SEO.
The tool provides an automatic SEO audit for customers and highlights weaknesses and potential problems in SEO. The great advantage of this is the simple integration into your own website. This is a small widget, which can easily be built into the source code of your own website.
The future customer only has to deposit his email address and his URL (which of course the system needs to scan for the errors). As a result, there is the audit by mail, and you get URL and email as the lead in your SEMrush backend.
What is the idea behind the tool?
This is a strategic tool, which, in the future, will relieve you of the search within the SERPs. Specifically, the first 10 search results for your target keyword are evaluated.
You start typing your target keyword:
Then you get semantically appropriate search terms with which you should enrich your content. Next, you see a recommendation of which websites it might be useful to generate backlinks. You will also be offered a readability index based on the readability of the content within the top 10 search results for your keyword.
The fourth point is the recommended text length. Again, the recommendation is based again on the competition, which already has the top rankings. The next four points are more general hints. These include page titles, meta description, H1 recommendation, and text recommendations. In addition, at the end of the template, you can also have your own page evaluated in relation to the keyword. Here you may already recognize strengths and weaknesses.
Like every tool on the market, there are some things that can go wrong with SEMrush too. Many people wonder if this tool is actually worth the money spent on it. And although this tool is revolutionary when it comes to enhancing your content marketing strategy and traffic to your website, here are some cons of using this tool!
When you are making your final decision to buy this tool for your website, here are some things that you might want to take into consideration:
SEMrush can sometimes prove to be a pricey affair if you are on a tight budget, and if you are in business only for yourself or just starting to build yourself a client base. Therefore, it is essential to consider your requirements before paying for this tool.
2.Keyword List Management
This tool lacks ad hoc keyword research when it comes to listing management and organization. What you can do in this case is export your list of keywords as an Excel file. After that, you can organize it on your own. That said, it would be better if this is an option, just like any other software. On SEMrush, it is also not possible to save all your searches for future use. This might force to use additional applications in addition to the one you are already paying for (SEMrush).
3.Discrepancies in Data
It would not be wrong to say that no software is entirely perfect without any flaws, and SEMrush is no different. Some users have experienced data issues when it comes to reporting, and if this happened to you too, your information might look entirely unreliable or false. Alternatively, you might even have to try to dig further in order to verify all this information.
4.Geographical Search Filters
SEMrush can also not filter the search results according to the city. It can only filter them according to the country. This, again, might force you to make use of additional software.
Although these drawbacks might introduce some hiccups in achieving your final objective, they are not too grave, and the pros of SEMrush far outweigh its cons.
SEMRush- Pricing : How Much to Pay for This SEO Wizard Tool?
You can choose from various plans and pricing options when you buy a SEMrush subscription. There is a “Pro” plan which will cost you $99.95 per month. It is ideal for startups, freelancers, or in-house marketers who have a limited budget. This plan can let you run your PPC, SEO, SMM, and other content projects on as many as 28 advanced level tools. It will also help you learn about your competitors bet another content projector by letting you know their social media results, rankings, traffic sources, and much more.
This is followed by the next plan known as the “Guru” which will cost you $199.95 per month. This plan is ideal for all growing marketing agencies and SMB. It has all the features of the “pro” plan. In addition to that, it has historical data, branded reports, and extended limits.
The third plan is called the “Business” plan, which costs $399.95 per month. It is ideal for e-commerce businesses and projects that need to have an extensive presence in the web world. It has all the features of the “Pro” and “Guru” subscription. Additionally, it has white label reports, extended limits, as well as sharing options and API access.
Finally, it also gives you an option to customize a plan as per your needs. It is called “Enterprise,” and the price depends on the features you select. This plan is designed to offer solutions that are specific to your business needs. It offers custom keyword databases, unlimited crawling of big websites, on-site training, custom limits, and much more. You can just add features by requesting them.
All these are monthly plans, but if you are very sure about your usage, you can opt for an annual plan in order to save money. If you love the features of SEMrush and feel that you need it, you can directly go for an annual plan and save some bucks. However, if you want to try it out first and then decide your course of action, you can go for a monthly plan and see how it works out for you. That way, you won’t be stuck with a membership subscription for an entire year if you don’t find it useful.
SEMRush Alternatives :
SEMrush Vs. Ahrefs
Similar to SEMrush, Ahrefs also has a massive collection of SEO tools that can help you boost and optimize your website in order to get it on top Google results. The most outstanding feature of Ahrefs is that it helps in building the highest quality backlinks and also helps you with unlimited opportunities for link building. It can easily be called the most accurate and the biggest database for live backlinks that is currently available. There is no other SEO tool in the market that can help you with backlink analysis the way Ahrefs does.
The first thing that we always compare is the price and the features that come at that price. So, for Ahrefs, you pay $99 per month for a “Pro” plan. You can also avail a 14-day free trial to assess if you like its features or not.
As already mentioned, the highlight of this tool is its backlinks capabilities. It is not something that major players like Pinterest, Netflix, LinkedInorFacebook use, but it is a tool that is endorsed by marketing gurus like Neil Patel.
In order to choose between SEMrush and Ahrefs, you can check out their features one by one!
Which Tool to Go For? – SEMrush or Ahrefs!
It cannot be iterated more that if your goal is to have good backlinking, it is one of the best tools in the market. The fact that it has the biggest database of backlinks makes it stand apart from other SEO tools. When it comes to Keyword search, Ahrefs gives sold results like SEMrush. So, apart from backlinks and keyword research, Ahrefs also offers content research and classic competitive analysis. You can also do web monitoring and track rankings with Ahrefs. It lets you understand how your competitors are using their keywords and placements to get their ranking.
On top of that, it allows you to see how your competitors generate organic traffic so you can plan your marketing strategies accordingly.
SEMrush Vs. Moz
You have already seen the features of SEMrush, and if you are wondering about some other similar tools, Moz can be a good choice too. These two tools can help you take your SEO to the next level. This section will help you have a comparative view on both SEMrushand Moz as SEO tools so if you are still in the process of making up your mind on investing on one of the subscriptions; you can try it.
Let us directly dive into getting an overview of Moz first and then look at it with a comparative perspective.
First of all, if you are new to this, you must know that you can use MozBar as an extension on Google Chrome at absolutely no extra price. It is for free, so you can get it there and have access to your SEO details at all times. You can easily perform link analysis or keyword research of the websites that you visit directly from your toolbar.
For a free version, you get to do three types of research in a day.
Some other features that you can use for free are Open Site Explorer and Keyword explorer. So, you can track your link profile with the free version and check if there are any link building opportunities. Apart from that, you can also look for the best keywords in your niche.
You must note that you get a Moz Pro Free trial for 30 days so you can try it out before subscribing for a paid version!
Now, if you are wondering which SEO tool to invest in, you can check out this next section. To help you choose before going for a “Pro” version, let us get make a small comparison of SEMrush and Moz.
Which Tool to Go For? SEMrush Or Moz!
As already mentioned, Moz has a 30-day trial period while SEMrush has a 14-day trial period. During this time, you can use all the features of its “Pro” membership. It is a good opportunity to assess if you really need these tools or not.
To say it in simple words, SEMrush is a must-have tool for everyone who is into SEO. The number of services and information that you get in the pro-version can be overwhelming at times, but you can always go through their webinars and other training materials to help you nurture your SEO skills.
On the other hand, Moz can be considered a little too expensive if you compare the features that the two tools offer. However, this can be tested by using their 30-day trial version. If you simply look at the features, you will find that SEMrush is endowed with too many features and the prices are almost the same. You can get a pro version in Moz for $99 and a Pro membership in SEMrush for $99.95.
In the end, it totally depends on the type of requirement that you have and the tool that you are the most comfortable with so the best way is to go for a trial version! Try it and see what works best for you!
SEMrush Vs. Majestic
Majestic is another interesting tool for all those who are looking to optimize their websites. But there is always confusion around choosing the right one for your website. So, let’s check to compare Majestic to SEMrush and see which one is a better choice.
To define Majestic in two words, it can be said that majestic is powerful and it is robust when it comes to marketing search engines that can easily cater to most marketing firms, SEO agencies, media analysts or website developers. It is a highly trusted and reliable tool that can offer a lot of updated data that can be analyzed to assess the performance of their website. Majestic also offers data that can help in analyzing the performance of your competitor website. So, with the help of majestic, you can be totally aware of the ranking of their website with regards to backlinks.
The best thing about Majestic is that they can even take you as far as 5 years back if you want to see and assess the backlinks history of a website. Majestic also lets you visualize the advantages that you have on your websites such as link breakdowns, top pages, top anchor texts, link profiles, and much more. When you have Majestic, you can also contrast and even compare critical statistics related to links to up to five websites. This can also help you understand your competition better.
It is the best tool for all online entrepreneurs because it can help you discover a lot more insights by bringing the data directly to their browsers. Above all, Majestic helps you measure success as well as the failure of your website by offering you all the tracking reports that have all the reliable and relevant metrics as well as key numbers.
SEMrush, on the other hand, is a comprehensive tool for the management of digital marketing tasks. It offers complete visibility of traffic that comes from various types of communication channels. It also gives some valuable information regarding engagement. Thanks to this, digital marketers have a better understanding of the position of their brand, and they continue with their strategies accordingly.
On top of that, it also offers interesting insights into the interests of the prospects as well as consumers. Therefore, once the topics are identified with the help of SEMrush, they can create engaging content that is acceptable in the market.
SEMrush has some amazing benefits because it offers a competitive advantage, tactics for content marketing, strategic advertising, and an expanded reach for social media. Thanks to these advantages, SEMrush is a tool that really stands out!
When it comes to pricing, Majestic has three different pricing plans for enterprises or individual users. The first one is the “Lite” plan, which is $79.99 if you pay only for a month. However, if you go for quarterly billing, you can save money and just pay $49.99. in this plan, you can only have 1 user. However, you get bulk backlink checker, campaigns, 1 million analysis units, topical trust flow, fresh index, use OpenApps, and much more. Similarly, if you go for a higher plan, you can choose the “Pro” plan which is $149.99 per month, but if you pay for a quarterly subscription, you get it for $99.99 per month. In this plan, you get all the features that come under the “Lite” plan. Along with that, you get 20 million analysis units, email alerts, backlinks history, network neighborhood, raw data exports, compare sites, custom reports, clique hunter, keyword checker, toybox and much more. So, you get a plethora of features when you upgrade to a pro membership.
Lastly, if you want even more features, you can go for the “Full API” that has a starting price of $399.99 per month. This has all the features that a Pro membership has and also offers 100 million analysis units. You can create Apps with this membership and also have monthly custom data.
Therefore, it is a tough choice to make when you compare the two major tools in the SEO world. The most prominent things that can attract a user towards Majestic over SEMrush is its pricing plans. You can get a starting plan at the rate of $49.99. Hence, it is the cheapest option available in the market. On top of that, it also comes with a 7-day money back guarantee so if you don’t like it, you can simply let go of it without paying anything. It is also a tool that is good for beginners. There are not too many intricacies, and it is pretty straightforward.
However, when it comes to choosing the winner amongst the two, SEMrush is the one that has the maximum number of functionalities. It is a comprehensive tool that can cover all the aspects related to SEO on your website. Once you have this tool with you, most likely there is no need for any other thing. It can help you analyze everything that is needed to boost your website in the best possible way. Of course, if you are a newbie and do not want to spend too much money, Majestic can be an enticing option because it is also very easy to use. This is something that really sets it apart. However, you do get some good tutorials and online webinars with SEMrush so you can learn it and use it to its maximum advantage.
Finally, you are the one who has to make the final choice. This review comes from someone who has used all these tools, so this is the most comprehensive that you will find in the market. So, you must read it carefully and go for the one that appeals to you the most. Also, you can go for their trial versions to see how it feels to use them. For SEMrush, you get a trial period of 14-days. For Majestic, you have a 7-day money back guarantee. So, you can try them for this period to assess the usage for your purpose. In the end, everyone has a different kind of need so you must not follow the reviews blindly and assess the usage and the tool yourself before actually buying a subscription.
Finally, you have reached the final section of this review after reading through all the features of SEMrush and its other competitors. This review has been a comprehensive one with an aim to offer you an overall understanding of the tool. It also touched upon other tools like Ahrefs, Moz, and Majestic and compared them to SEMrush. But the tool that emerged as a winner has been SEMrush. it is because of the plethora of features that you get with SEMrush. It is one tool that can solve all your needs related to Search Engine Optimization. Once you have a full subscription of this tool, you can check all the data analytics, keywords search, backlinks, and much more.
In short, with SEMrush, you have everything that you need to make your website get on to the top results of all the search engines. It can help you optimize your content in the best possible way. It keeps you well versed with your own website so that you know what your strengths and weaknesses are so that you can work accordingly. Moreover, it also gives you a good overview of your competitors so you can assess what is working well for them and what is not so that you can plan your strategies well.
Additionally, you can do a proper keyword search with the help of this tool. It helps you get a comprehensive overview of keywords according to their usage and ranking. You can choose them accordingly and use them as per your needs and requirements when5. you create content for your blog or website. It helps you understand your organic ranking, so based on that, you can decide what is working well for you and what is not. So, you can stop doing things that do not work and focus on things that work perfectly for you.
Furthermore, you can also do advertising and link building with the help of SEMrush. It helps you do it in the best possible way so that it works in the advantage of your website. It also helps you understand your social media usage and traffic. So, basically, you can use it to your advantage and unleash the power of social media.
In the end, SEMrush can be considered as a must-have tool to boost your SEO, thanks to these numerous advantages. It does have certain disadvantages like high price and difficult to understand, but once you see past these disadvantages, you will understand that the ROI is much higher. This review helped you attain a detailed understanding of the features of SEMrush so that you can use it to the best of its advantage. However, to be 100% sure of the tool, you must start with the free trial and use it comprehensively. Once you are completely satisfied with the tool, GO FOR IT, and you will never be disappointed.
SEMrush is a powerful tool that helps us a lot, but the one who has to make the decisions, analyze and develop a plan is ultimately us. It provides us with the necessary tools, but the final decision is ours.
We have seen that SEMrush provides us the keywords that bring more traffic to our website, track the positioning keywords looking at their evolution over time, discover new terms and related keywords, observe the incoming links of our page and the competition getting new links to our website to improve SEO. We could not miss the SEM with its useful information and suggestions if we need to use it for ourselves or for a client.
SEMrush has helped numerous websites and blogs so far, and it can do so for you as well. You just need to take the first step and dive deeper into it. Did you know about this tool? Do you use SEMrush? What is your opinion? Leave a comment to the community and tell us when are you starting your SEMrush trial!